♥ I LOVE STRATEGIC MANAGEMENT ♥

Thank you Miss Ummi

Thank you Madam Huda

Thank you Classmate

Thank you ♥

 I hope that I will get A for this subject. Inshaallah. Please pray for me. Thanks ! :)

A also for my name AFIFAH ♥

Chapter Eight : CORPORATE STRATEGY ; DIVERSIFICATION AND THE MULTIBUSINESS COMPANY

ASSALAMUALAIKUM..

For this entry, I just want to share my lesson in tutorial class with madam Hawa :)

This week, we just finishing the case study of Piping Hot Dogs :D

Case Study





In this case study, we know the success of the company after facing a lot of challenge. It is very interesting case study :) Madam Huda explain to us every inch of the case study. Madam Huda also introduced to us how to understand the case study and make it easy to read. She teach us to read the case study by used the colourful of sticky note. Wowww it is so interesting and we all like it very much ! Tq madam ! :D

My LOVELY LECTURER, Madam Huda. She is very happy go lucky person. I like to attend her class very much. I never feel sleepy in her class. Hehe. Thank you madam because you always make us happy and laugh in the class. Also Miss Ummi. Hehe but I dont have you're picture. Sorry miss. Sorry also to Madam Huda because this is a candid picture. I'm your secret admirer maybe. Haha :D

Ok Thank You ! :)

O-SHIMA RESTAURANT

Yeahhh for this week have no lecture, but it replaced by sharing session with owner of  O-SHIMA RESTAURANT ! :) Her name is Asnidar Hanim binti Yusuf. From the session, she shared about how she started her business. Actually, Madam Asnidar have a bachelor in enginerring but she try to do some business in condition that she have no knowledge about business. She shared about her failure in doing business. She had opened many branch of restaurant but some of the restaurant must to close because of she lacked of experience in business. So pity. But she is a person that have a positive thinking and also a brave women. She faced many of challenge like to get the certificate of HALAL. It is too hard like she said. 

Okay, now I want all of you look at the picture. Like others said, the picture is more interesting to explain something. Yeahhh lets enjoy dear :)

The owner with her husband. Romantic right? hihi 

Mrs Asnidar in front of her O-SHIMA Cafe ;)

Some of food at O-SHIMA Restaurant :D

Look very deliciousss! Ahhh :D

More delicious ! Hehe

More and more ;)

Yummy !

Around the area of O-SHIMA Restaurant

So, with the sharing session, I got that we must be positive all the time in difficult or easier time. Dont be negative person because its such a bad thing to your life. She said that there is NO SUCCESS WITHOUT FAILURE. Money can't buy everthing. We must always strive hard to get the good achievement! Inshaallah ;)

Also can go to O-SHIMA Facebook : https://www.facebook.com/oshimarestaurant

SHARING IS CARING

CARING IS LOVING

LOVING IS EVERYTHING ♥♥♥

Chapter Seven : STRATEGIES FOR COMPETING IN INTERNATIONAL MARKETS

Assalamualaikum guys ! :D  If I'm not mistaken, this week Miss Ummi sharing a lot of video. Yeahhh it is so interesting because with video I'm not become sleepy. Haha.  One of the video that Miss Ummi sharing with us is about The McDonald :)

McDonalds video. But this video not the video that Miss Ummi sharing with us. I dont know where Miss Ummi get the McDonald video in Taiwan. So interesting :) So, I just put this video. Hehe. 

In video that Miss Ummi sharing, I get that McDonald applied a good  strategies in their company. They always do the promotions to their customer. The promotions likes give the toys to the kids and also the foods is so delicious :D

Ok, thank you for reading and see again in the next entry guys !

Chapter Six : STRENGTHENING A COMPANY'S COMPETITIVE POSITION : STRATEGIC MOVES, TIMING, AND SCOPE OF OPERATIONS

Hello guys ! Just enjoy to read this entry ya ! ^_^

BLUE-OCEAN STRATEGY is a offers growth in revenues and profits by discovering or inventing new industry segments that create altogether new demand.

Example :

HORIZONTAL SCOPE  is the range of product and service segments that a firm serves within its focal market.

Example :

VERTICAL SCOPE is the extent to which a firm’s internal activities encompass one, some, many, or all of the activities that make up an industry’s entire value chain system, ranging from raw-material production to final sales and service activities.

STRATEGIC ALLIANCE is a formal agreement between two or more separate companies in which they agree to work cooperatively toward some common objective.

Example :

JOINT VENTURE is a partnership involving the establishment of an independent corporate entity that the partners own and control jointly, sharing in its revenues and expenses.

Example :

So, thats all in this topic. Enjoy ! ;) Sorry if this is too simple.

Question in GOALS [ GENERIC STRATEGIES ]

So, this entry for I answer the question in GOALS ! :)

Miss Ummi told us to answer this question. The question is to place each firm that we know in one of four categories of generic business strategies and explain it.

Okay, this is my answer :)

1. Broad Cost-Leadership 

MYDIN because this  business more focused to some buyers who want buy item at the lower price. Mydin more focuses who want buy their product by bulks. So, Mydin sell their item more cheaper than Giant.

2. Focused Cost-Leadership

FACEBOOK because  facebook only target a person who want to advertising in his social network and facebook does not use a large or huge of employee so that he can reduce his cost.

3. Broad differentiation 

AVON  company prefer to differentiate their product with others. They will launch variety of product that might be sell by themselves. 

4. Focused Differentiation 

BONIA will segmentalize their own customer, they will focused on what their customer actually really wanted.

Ok dear, thats all for today. Thanks miss Ummi for this question. So interesting ! :)

Chapter Five : THE FIVE GENERIC COMPETITIVE STRATEGIES

Hi guys ! For this lecture, we learn about five generic competitive strategies. This topic is about the competitive strategies that a company use to compete with other rivals. 

Competitive strategies is a long-term action plan that is devised to help a company gain a competitive advantage over its rival. This type of strategy is often used in advertising campaigns by somehow discrediting the competition's product or service. Competitive strategies are essential to companies competing in markets that are heavily saturated with alternatives for consumers.

Lets disscuss about the five generic competitive strategies :)

• Low-Cost Provider is a striving to achieve lower overall costs than rivals on products that attract a broad spectrum of buyers.
• Broad Differentiation is a differentiating the firms product offering from rivals' with attributes that appeal to a broad spectrum of buyers.
• Focused Low-Cost is a concentrating on a narrow price-sensitive buyer segment and on costs to offer a lower-priced product.
• Focused Differentiation is a concentrating on a narrow buyer segment by meeting specific tastes and requirements of niche members.
• Best-Cost Provider is a giving customers more value for the money by offering upscale product attributes at  a lower cost than rivals.

One of the knowledge that I gain from the lecture was Air Asia used the low-cost strategy to make their company success. Air Asia offers their interesting tagline "now everyone can fly". It means that all people can travel anywhere although they are not wealthy. Okay, thats all for today guys ! :'D