Question in GOALS [ GENERIC STRATEGIES ]

So, this entry for I answer the question in GOALS ! :)

Miss Ummi told us to answer this question. The question is to place each firm that we know in one of four categories of generic business strategies and explain it.

Okay, this is my answer :)

1. Broad Cost-Leadership 

MYDIN because this  business more focused to some buyers who want buy item at the lower price. Mydin more focuses who want buy their product by bulks. So, Mydin sell their item more cheaper than Giant.

2. Focused Cost-Leadership

FACEBOOK because  facebook only target a person who want to advertising in his social network and facebook does not use a large or huge of employee so that he can reduce his cost.

3. Broad differentiation 

AVON  company prefer to differentiate their product with others. They will launch variety of product that might be sell by themselves. 

4. Focused Differentiation 

BONIA will segmentalize their own customer, they will focused on what their customer actually really wanted.

Ok dear, thats all for today. Thanks miss Ummi for this question. So interesting ! :)