♥ I LOVE STRATEGIC MANAGEMENT ♥

Thank you Miss Ummi

Thank you Madam Huda

Thank you Classmate

Thank you ♥

 I hope that I will get A for this subject. Inshaallah. Please pray for me. Thanks ! :)

A also for my name AFIFAH ♥

Chapter Eight : CORPORATE STRATEGY ; DIVERSIFICATION AND THE MULTIBUSINESS COMPANY

ASSALAMUALAIKUM..

For this entry, I just want to share my lesson in tutorial class with madam Hawa :)

This week, we just finishing the case study of Piping Hot Dogs :D

Case Study





In this case study, we know the success of the company after facing a lot of challenge. It is very interesting case study :) Madam Huda explain to us every inch of the case study. Madam Huda also introduced to us how to understand the case study and make it easy to read. She teach us to read the case study by used the colourful of sticky note. Wowww it is so interesting and we all like it very much ! Tq madam ! :D

My LOVELY LECTURER, Madam Huda. She is very happy go lucky person. I like to attend her class very much. I never feel sleepy in her class. Hehe. Thank you madam because you always make us happy and laugh in the class. Also Miss Ummi. Hehe but I dont have you're picture. Sorry miss. Sorry also to Madam Huda because this is a candid picture. I'm your secret admirer maybe. Haha :D

Ok Thank You ! :)

O-SHIMA RESTAURANT

Yeahhh for this week have no lecture, but it replaced by sharing session with owner of  O-SHIMA RESTAURANT ! :) Her name is Asnidar Hanim binti Yusuf. From the session, she shared about how she started her business. Actually, Madam Asnidar have a bachelor in enginerring but she try to do some business in condition that she have no knowledge about business. She shared about her failure in doing business. She had opened many branch of restaurant but some of the restaurant must to close because of she lacked of experience in business. So pity. But she is a person that have a positive thinking and also a brave women. She faced many of challenge like to get the certificate of HALAL. It is too hard like she said. 

Okay, now I want all of you look at the picture. Like others said, the picture is more interesting to explain something. Yeahhh lets enjoy dear :)

The owner with her husband. Romantic right? hihi 

Mrs Asnidar in front of her O-SHIMA Cafe ;)

Some of food at O-SHIMA Restaurant :D

Look very deliciousss! Ahhh :D

More delicious ! Hehe

More and more ;)

Yummy !

Around the area of O-SHIMA Restaurant

So, with the sharing session, I got that we must be positive all the time in difficult or easier time. Dont be negative person because its such a bad thing to your life. She said that there is NO SUCCESS WITHOUT FAILURE. Money can't buy everthing. We must always strive hard to get the good achievement! Inshaallah ;)

Also can go to O-SHIMA Facebook : https://www.facebook.com/oshimarestaurant

SHARING IS CARING

CARING IS LOVING

LOVING IS EVERYTHING ♥♥♥

Chapter Seven : STRATEGIES FOR COMPETING IN INTERNATIONAL MARKETS

Assalamualaikum guys ! :D  If I'm not mistaken, this week Miss Ummi sharing a lot of video. Yeahhh it is so interesting because with video I'm not become sleepy. Haha.  One of the video that Miss Ummi sharing with us is about The McDonald :)

McDonalds video. But this video not the video that Miss Ummi sharing with us. I dont know where Miss Ummi get the McDonald video in Taiwan. So interesting :) So, I just put this video. Hehe. 

In video that Miss Ummi sharing, I get that McDonald applied a good  strategies in their company. They always do the promotions to their customer. The promotions likes give the toys to the kids and also the foods is so delicious :D

Ok, thank you for reading and see again in the next entry guys !

Chapter Six : STRENGTHENING A COMPANY'S COMPETITIVE POSITION : STRATEGIC MOVES, TIMING, AND SCOPE OF OPERATIONS

Hello guys ! Just enjoy to read this entry ya ! ^_^

BLUE-OCEAN STRATEGY is a offers growth in revenues and profits by discovering or inventing new industry segments that create altogether new demand.

Example :

HORIZONTAL SCOPE  is the range of product and service segments that a firm serves within its focal market.

Example :

VERTICAL SCOPE is the extent to which a firm’s internal activities encompass one, some, many, or all of the activities that make up an industry’s entire value chain system, ranging from raw-material production to final sales and service activities.

STRATEGIC ALLIANCE is a formal agreement between two or more separate companies in which they agree to work cooperatively toward some common objective.

Example :

JOINT VENTURE is a partnership involving the establishment of an independent corporate entity that the partners own and control jointly, sharing in its revenues and expenses.

Example :

So, thats all in this topic. Enjoy ! ;) Sorry if this is too simple.

Question in GOALS [ GENERIC STRATEGIES ]

So, this entry for I answer the question in GOALS ! :)

Miss Ummi told us to answer this question. The question is to place each firm that we know in one of four categories of generic business strategies and explain it.

Okay, this is my answer :)

1. Broad Cost-Leadership 

MYDIN because this  business more focused to some buyers who want buy item at the lower price. Mydin more focuses who want buy their product by bulks. So, Mydin sell their item more cheaper than Giant.

2. Focused Cost-Leadership

FACEBOOK because  facebook only target a person who want to advertising in his social network and facebook does not use a large or huge of employee so that he can reduce his cost.

3. Broad differentiation 

AVON  company prefer to differentiate their product with others. They will launch variety of product that might be sell by themselves. 

4. Focused Differentiation 

BONIA will segmentalize their own customer, they will focused on what their customer actually really wanted.

Ok dear, thats all for today. Thanks miss Ummi for this question. So interesting ! :)

Chapter Five : THE FIVE GENERIC COMPETITIVE STRATEGIES

Hi guys ! For this lecture, we learn about five generic competitive strategies. This topic is about the competitive strategies that a company use to compete with other rivals. 

Competitive strategies is a long-term action plan that is devised to help a company gain a competitive advantage over its rival. This type of strategy is often used in advertising campaigns by somehow discrediting the competition's product or service. Competitive strategies are essential to companies competing in markets that are heavily saturated with alternatives for consumers.

Lets disscuss about the five generic competitive strategies :)

• Low-Cost Provider is a striving to achieve lower overall costs than rivals on products that attract a broad spectrum of buyers.
• Broad Differentiation is a differentiating the firms product offering from rivals' with attributes that appeal to a broad spectrum of buyers.
• Focused Low-Cost is a concentrating on a narrow price-sensitive buyer segment and on costs to offer a lower-priced product.
• Focused Differentiation is a concentrating on a narrow buyer segment by meeting specific tastes and requirements of niche members.
• Best-Cost Provider is a giving customers more value for the money by offering upscale product attributes at  a lower cost than rivals.

One of the knowledge that I gain from the lecture was Air Asia used the low-cost strategy to make their company success. Air Asia offers their interesting tagline "now everyone can fly". It means that all people can travel anywhere although they are not wealthy. Okay, thats all for today guys ! :'D

Chapter Four : EVALUATING A COMPANY'S RESOURCES, CAPABILITIES, AND COMPETITIVENESS

Hello everyone ! :D

 In this chapter I have learned how to assess how well a company's strategy working. I'm also understand why a company's resources and capabilities are central to its strategic approach and how to evaluate their potential for giving the company a competitive edge over rivals. In this chapter also discover how to assess the company's strengths and weaknesses in light of market opportunities and external threats ( SWOT Analysis ).

So now, I want to explain about the SWOT Analysis that I have understand in my lesson.

SWOT Analysis is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. 

Analysis may view the internal factors as strengths or as weaknesses depending upon their effect on the organization's objectives. What may represent strengths with respect to one objective may be weaknesses (distractions, competition) for another objective. The factors may include all of the 4Ps; as well as personnel, finance, manufacturing capabilities, and so on.

Setting the objective should be done after the SWOT analysis has been performed. This would allow achievable goals or objectives to be set for the organization.

• Strengths: characteristics of the business or project that give it an advantage over others
• Weaknesses: characteristics that place the team at a disadvantage relative to others
• Opportunities: elements that the project could exploit to its advantage
• Threats: elements in the environment that could cause trouble for the business or project

Thank you for reading this entry. Sorry because it is too simple. Hope miss Ummi can understand that what I want to say in this entry :D

Chapter Three : EVALUATING A COMPANY'S EXTERNAL ENVIRONMENT

Assalamualaikum ^_^

Okay, in this week we learnt about the evaluating a company’s external environment. This topic describes about the PESTEL and the Porter's Five - Forces .

PESTEL

Here, I'm explain detail about the PESTEL analysis.

• P ( Political )  factors are basically to what degree the government  intervenes in the economy. Specifically, political factors include areas such as tax policy, labor law, environmental law, trade restrictions, tariffs, and political stability.

• E ( Economic ) factors include economic growth, interest rates, exchange rates and the inflation rate.These factors have major impacts on how businesses operate and make decisions.

• S ( Social ) factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. 

• T ( Technological )  factors include technological aspects such as R&D  activity, automation, technology incentives and the rate of technological change.They can determine barriers to entry, minimum efficient production level and influence outsourcing decisions. 

• E ( Environmental )  factors include ecological and environmental aspects such as weather, climate, and climate change, which may especially affect industries such as tourism, farming, and insurance.

• L ( Legal ) factors include discrimination law, consumer law, antitrust law, employment law, and health and safety law. These factors can affect how a company operates, its costs, and the demand for its products.

Porter's Five - Forces

Porter five forces analysis is a framework for industry analysis and business strategy development. It draws upon industrial organization ( IO ) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Attractiveness in this context refers to the overall industry profitability. An "unattractive" industry is one in which the combination of these five forces acts to drive down overall profitability. A very unattractive industry would be one approaching "pure competition", in which available profits for all firms are driven to normal profit.

Three of Porter's five forces refer to competition from external sources. The remainder are internal threats.

Porter referred to these forces as the micro environment, to contrast it with the more general term macro environment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. A change in any of the forces normally requires a business unit to re-assess the marketplace given the overall change in industry information. The overall industry attractiveness does not imply that every firm in the industry will return the same profitability. As an industry, profitability is low and yet individual companies, by applying unique business models, have been able to make a return in excess of the industry average.

Porter's five forces include :

 Three forces from 'horizontal' competition,

1. The threat of substitute products or services
2.  The threat of established rivals
3. The threat of new entrants

 Two forces from 'vertical' competition,

1. The bargaining power of suppliers
2.  The bargaining power of customers.

Hope with my explanation about the PESTEL and Porter's Five-Forces can help all of you to understand about them. Thank you for reading :D

Chapter Two : NATURE & VISSION AND MISSION

Hye everyone ! :)
We meet again in this entry. So, this week we are not learned only one topic, but TWO topic okay. So nice :)
First topic is about The Nature Of Strategic Management and the second topic is about The Business Vission and Mission. 

Okay, for the first topic we have learned about the stages of strategic management. It have three stages which is :

• Strategy Formulation - developing a vision and mission and also determining internal strengths and weaknesess, external opportunities and threats ( SWOT Analysis )

•  Strategy Implementation - establish annual objectives, devise policies, motivate employees, and allocate resources.
• Strategy Evaluation -  external and internal factors, measuring performance, and taking corrective actions.

For the second topic, we have learned about the vission and mission. 

• Vision should be short, one sentence and should have input into developing the statement.
• Mission is an essential for effectively establishing objectives and formulating strategies. 

So, this is all in week 2. Hope you all will enjoy when reading this entry. Thank you :)

FIRST WEEK :)

Assalamualaikum

Hye guys ! :) Ok, this is first time I join the blog. So I dont know how to handle it. But, it's okay. I will improve it and learn from the blogger, maybe :)

First of all, I want to tell you guys about my first class in new semester. Yeahhh !! Class STRATEGIC MANAGEMENT ! :) I feel this class is very exciting because the lecturer is good in teaching. I feel it. Alhamdulillah.

So, for the first class, she do the game which is  build the tower within 10 minutes. She give us only 10 minutes to built the tower.The longest tower is the winner. Andddd finally, only 1 group succeed in this game. 

As I can conclude in this game, the lessons that I get are it can foster the spirit of cooperation in

group. Other than that is can uncovering the creativity of each member of the group. Last but not least, with do this game, it can embedding the nature of compromise and helping among members.

Lastly, I hope the class of strategic management will be the best in this semester. And Inshaallah I want to get A in this subject ! :'D Miss ummi, please help us. Thank you for reading this entry guys.

My Miss Ummi  <3

* Sorry if my language is not fluently. So bad. Forgive me. Hehe :D

SAYANG MISS UMMI

Hye! Hope this blog can help me to make me good in writing. *Eh kena mengena ke dgn subjek ni? Haha takpe. Bye!  :'D