Chapter Seven : STRATEGIES FOR COMPETING IN INTERNATIONAL MARKETS

Assalamualaikum guys ! :D  If I'm not mistaken, this week Miss Ummi sharing a lot of video. Yeahhh it is so interesting because with video I'm not become sleepy. Haha.  One of the video that Miss Ummi sharing with us is about The McDonald :)

McDonalds video. But this video not the video that Miss Ummi sharing with us. I dont know where Miss Ummi get the McDonald video in Taiwan. So interesting :) So, I just put this video. Hehe. 

In video that Miss Ummi sharing, I get that McDonald applied a good  strategies in their company. They always do the promotions to their customer. The promotions likes give the toys to the kids and also the foods is so delicious :D

Ok, thank you for reading and see again in the next entry guys !

Chapter Six : STRENGTHENING A COMPANY'S COMPETITIVE POSITION : STRATEGIC MOVES, TIMING, AND SCOPE OF OPERATIONS

Hello guys ! Just enjoy to read this entry ya ! ^_^

BLUE-OCEAN STRATEGY is a offers growth in revenues and profits by discovering or inventing new industry segments that create altogether new demand.

Example :

HORIZONTAL SCOPE  is the range of product and service segments that a firm serves within its focal market.

Example :

VERTICAL SCOPE is the extent to which a firm’s internal activities encompass one, some, many, or all of the activities that make up an industry’s entire value chain system, ranging from raw-material production to final sales and service activities.

STRATEGIC ALLIANCE is a formal agreement between two or more separate companies in which they agree to work cooperatively toward some common objective.

Example :

JOINT VENTURE is a partnership involving the establishment of an independent corporate entity that the partners own and control jointly, sharing in its revenues and expenses.

Example :

So, thats all in this topic. Enjoy ! ;) Sorry if this is too simple.

Question in GOALS [ GENERIC STRATEGIES ]

So, this entry for I answer the question in GOALS ! :)

Miss Ummi told us to answer this question. The question is to place each firm that we know in one of four categories of generic business strategies and explain it.

Okay, this is my answer :)

1. Broad Cost-Leadership 

MYDIN because this  business more focused to some buyers who want buy item at the lower price. Mydin more focuses who want buy their product by bulks. So, Mydin sell their item more cheaper than Giant.

2. Focused Cost-Leadership

FACEBOOK because  facebook only target a person who want to advertising in his social network and facebook does not use a large or huge of employee so that he can reduce his cost.

3. Broad differentiation 

AVON  company prefer to differentiate their product with others. They will launch variety of product that might be sell by themselves. 

4. Focused Differentiation 

BONIA will segmentalize their own customer, they will focused on what their customer actually really wanted.

Ok dear, thats all for today. Thanks miss Ummi for this question. So interesting ! :)

Chapter Five : THE FIVE GENERIC COMPETITIVE STRATEGIES

Hi guys ! For this lecture, we learn about five generic competitive strategies. This topic is about the competitive strategies that a company use to compete with other rivals. 

Competitive strategies is a long-term action plan that is devised to help a company gain a competitive advantage over its rival. This type of strategy is often used in advertising campaigns by somehow discrediting the competition's product or service. Competitive strategies are essential to companies competing in markets that are heavily saturated with alternatives for consumers.

Lets disscuss about the five generic competitive strategies :)

• Low-Cost Provider is a striving to achieve lower overall costs than rivals on products that attract a broad spectrum of buyers.
• Broad Differentiation is a differentiating the firms product offering from rivals' with attributes that appeal to a broad spectrum of buyers.
• Focused Low-Cost is a concentrating on a narrow price-sensitive buyer segment and on costs to offer a lower-priced product.
• Focused Differentiation is a concentrating on a narrow buyer segment by meeting specific tastes and requirements of niche members.
• Best-Cost Provider is a giving customers more value for the money by offering upscale product attributes at  a lower cost than rivals.

One of the knowledge that I gain from the lecture was Air Asia used the low-cost strategy to make their company success. Air Asia offers their interesting tagline "now everyone can fly". It means that all people can travel anywhere although they are not wealthy. Okay, thats all for today guys ! :'D

Chapter Four : EVALUATING A COMPANY'S RESOURCES, CAPABILITIES, AND COMPETITIVENESS

Hello everyone ! :D

 In this chapter I have learned how to assess how well a company's strategy working. I'm also understand why a company's resources and capabilities are central to its strategic approach and how to evaluate their potential for giving the company a competitive edge over rivals. In this chapter also discover how to assess the company's strengths and weaknesses in light of market opportunities and external threats ( SWOT Analysis ).

So now, I want to explain about the SWOT Analysis that I have understand in my lesson.

SWOT Analysis is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. 

Analysis may view the internal factors as strengths or as weaknesses depending upon their effect on the organization's objectives. What may represent strengths with respect to one objective may be weaknesses (distractions, competition) for another objective. The factors may include all of the 4Ps; as well as personnel, finance, manufacturing capabilities, and so on.

Setting the objective should be done after the SWOT analysis has been performed. This would allow achievable goals or objectives to be set for the organization.

• Strengths: characteristics of the business or project that give it an advantage over others
• Weaknesses: characteristics that place the team at a disadvantage relative to others
• Opportunities: elements that the project could exploit to its advantage
• Threats: elements in the environment that could cause trouble for the business or project

Thank you for reading this entry. Sorry because it is too simple. Hope miss Ummi can understand that what I want to say in this entry :D