Chapter Six : STRENGTHENING A COMPANY'S COMPETITIVE POSITION : STRATEGIC MOVES, TIMING, AND SCOPE OF OPERATIONS

Hello guys ! Just enjoy to read this entry ya ! ^_^

BLUE-OCEAN STRATEGY is a offers growth in revenues and profits by discovering or inventing new industry segments that create altogether new demand.

Example :

HORIZONTAL SCOPE  is the range of product and service segments that a firm serves within its focal market.

Example :

VERTICAL SCOPE is the extent to which a firm’s internal activities encompass one, some, many, or all of the activities that make up an industry’s entire value chain system, ranging from raw-material production to final sales and service activities.

STRATEGIC ALLIANCE is a formal agreement between two or more separate companies in which they agree to work cooperatively toward some common objective.

Example :

JOINT VENTURE is a partnership involving the establishment of an independent corporate entity that the partners own and control jointly, sharing in its revenues and expenses.

Example :

So, thats all in this topic. Enjoy ! ;) Sorry if this is too simple.